Haydock’s Strategic Plan For Agriculture Unveiled


Lea Lawrence



Haydock Finance has appointed Jon Hercman in the role of Head of Agriculture, marking the beginning of a fundamental new sales channel in support of the company’s growth trajectory.  

Jon brings more than 12 years’ commercial finance experience, with a proven record in sales, relationship management, credit and restructuring. His previous roles include both HSBC and Barclays. For the last 8 years, Jon has specialised in agriculture, gaining sector specific knowledge of dairy, beef and lamb, pigs, poultry and renewables, plus arable and processing. The appointment will see Jon lead the delivery of the go-to-market and sales strategies while supporting a nationwide introducer market. 

Commenting on his new appointment, Jon said, “I have joined a progressive company at an exciting time and I’m looking forward to the challenge of building our proposition in the agriculture sector. Asset finance plays a vital role in agriculture so I will be focused on providing our introducers and their customers with the best finance solutions and support in this specialist marketplace.”

Andy Taylor, Sales Director, commented, “Jon is a great asset to Haydock and it’s fantastic to have him onboard. During 2019 we built significant strength and depth into Haydock and delivered outstanding growth.  With Jon’s expertise and experience, this new appointment will enable Haydock to continue this trend, taking our business to the next level.”

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