Haydock Gears Up with New Ciceley Motorsport Partnership


Lea Lawrence



Haydock Finance, has announced they are sponsoring Adam Morgan and Ciceley Motorsport in the 2021 Kwik Fit British Touring Car Championship (BTCC).

The BTCC is the UK’s most iconic and prestigious motor racing championships, attracting a track side audience of over 380,000, a TV audience of 15.8 million throughout the season and an unprecedented social media following.     

Lancashire based Adam has been racing since the age of 7 and throughout his career has had 65 podium finishes from 277 race starts.  With two new BMW 330i M Sports, Adam and teammate Tom Chilton will make their debut at the first championship weekend at Thruxton on 8/9th May. Haydock’s branding will appear on both driver’s cars, plus race overalls, team wear and supporting vehicles.

Haydock Sales Director Andy Taylor comments, “We are excited to be embarking on a partnership in the thrilling world of the BTCC with a team who we see a great synergy with. Not only are they based locally to our head office, but their passion and professionalism for achieving success reflects Haydock’s commitment to supporting SMEs accomplish their ambitions. We believe our partnership with Ciceley will energise our brand and help to develop introducer relationships at race meetings. We would like to wish Adam Morgan and the team all the very best for the season ahead.”

Ciceley Motorsport Commercial Director Norman Burgess adds, “We are delighted to welcome Haydock Finance on board as one of our partners. Over the last 10 years we have worked very hard on our sponsorship associations with great success. Tetrosyl are our current Title Sponsors and we have been fortunate to attract big names like Stanley Black and Decker, Wix Filters (Mann Hummel) Fuchs Lubricants and K&N Filters, so Haydock fits our team dynamic perfectly. They are a hardworking, passionate, successful company and that synergy is reflected by us all at Ciceley Motorsport. The teams brand new 3 Series BMW NGTC British Touring Cars will carry Haydock Finance branding and we are proud to represent and promote Haydock this year and hopefully for the foreseeable future".        

Adam Morgan's BMW 330i
Adam Morgan's New Livery

Share this article on social media